Before the clothing came the blog. Creator, Sydney Reneé, was and is a young woman searching for herself. For an outlet she turned to blogging and writing. The Diary of She became a public journal of her personal experiences, opinions and interest. Through her journey of blogging she came to realize she wasn't only helping herself but other women who have been in her situation and may be currently dealing with the same experiences now. Men also began to enjoy the insight they were getting from a woman's perspective.